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Hook
Supermodel state of mind
@bethennyfrankel
3.4M followers · usually 103.5K views a post
Views
335.4K
Likes
17.1K
Comments
329
Shares
674
Promoted product
Supermodel state of mind
Why it worked
The video uses aspirational branding ('Supermodel state of mind') combined with a visually appealing storefront and a hint of a partnership ('Powered by Goldberg's') to create intrigue and a sense of a desirable destination.
Summary
The video shows the storefront of a cafe called "Supermodel state of mind" which is "Powered by Goldberg's". A woman is seen inside the cafe, interacting with the space and smiling.
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Transcript, structure and on-screen text
5 beats, a 11-word transcript and 4 lines of on-screen text — the parts you need to write your own version.
Original caption
SOFT LAUNCH OF SUPERMODEL CAFE. LFGGGGG #SuperModel #supermodelcafe
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