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Supermodel Cafe
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Hook
Supermodel Cafe
@bethennyfrankel
3.4M followers · usually 106.0K views a post
Views
317.4K
Likes
20.0K
Comments
635
Shares
882
Selling · Other Product
Why it worked
The video leverages Bethenny Frankel's established brand and personality to create a sense of authenticity and urgency around her new product launch, making the 'native mention' of Supermodel Cafe feel like an organic part of her story.
Summary
Bethenny Frankel announces the launch of her new brand, "Supermodel Cafe," which will offer healthier versions of bagels and dips. She explains that the idea stemmed from her past recipe creations and a desire to offer flavorful, better-for-you options. The video shows her in a pop-up cafe setting, highlighting the quick development and upcoming nationwide distribution of her products.
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Transcript, structure and on-screen text
5 beats, a 390-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
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Original caption
Mark your calendars. It’s happening. #yourewelcome #SuperModel #supermodelcafe #bagels #lordswork
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