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All breakouts
36.7Talking HeadProblem Callout hookLifestyle
Hook
me being extra and drowning myself in hypochlorous acid because I can't risk getting acne again
@stussytai
172.2K followers · usually 7.1K views a post
Views
256.5K
Likes
45.6K
Comments
72
Shares
915
Promoted product
Dr. Althea US hypochlorous acid rescue mist
Why it worked
The video uses a relatable "extra" behavior to highlight a skincare concern and solution, making the product's use seem like a personal, albeit slightly exaggerated, necessity.
Summary
The creator sprays hypochlorous acid mist on their face, stating they are doing so to prevent acne. The video highlights the product's use for clear skin.
Structure
- 1Spraying face with mist
- 2Text overlay explaining purpose
- 3Rubbing mist into skin
- 4Looking at camera
Product placement
Dr. Althea US hypochlorous acid rescue mist ACTS - it is sprayed on the face to prevent acne. Removing it would change the video's focus and purpose. Dr. Althea US is the brand name.
On-screen text
Original caption
Im in love with the @Dr.Althea US hypochlorous acid rescue mist its been keeping my skin so clear🤭 #draltheapartner #skincare #clearskin #hypochlorousacid
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