Ok so this is a complete fail

@stussytai

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230.8K

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SoundTikTok sound · original sound - stussytai

Promoted product

LYS bronzer stick

Why it worked

The video uses a relatable "fail" scenario in makeup application, which resonates with viewers who have experienced similar issues. The clear on-screen text identifying the product and the creator's direct commentary make it easy for viewers to understand the context and product being discussed.

Summary

The creator attempts to use the LYS bronzer stick for contouring but finds that the shade does not match her skin tone, deeming it a "complete fail" and stating she needs a new shade.

Structure

1Introduction of the LYS bronzer stick
2Creator expresses desire to try the product
3Creator applies the bronzer stick
4Creator realizes the shade is incorrect
5Creator declares the attempt a failure and needs a new shade

Original caption

this always happens at least once when i get PR🥲 #makeup #lysbeauty #bronzer

More from @stussytai

Product placement

LYS bronzer stick: it is a makeup product that the creator is trying to use to contour her face. It ACTS as a makeup product. Removing it would change what happens in the video.

On-screen text

LYS bronzer stick

Transcript

Ok so this is a complete fail I've been wanting to try these bronzers contour sticks for literally forever And off the rip I was already like I already know these are gonna match my skin tone And I was 100% right So I definitely need a new shade