Why are MILLENNIALS still acting like KIDS ?

Something strange is happening to adulthood. Sociologists are calling it “kidulting.” In the 2000s, Adult sales made up just 5% of LEGO’s revenue. Today, LEGO gets nearly 45% of its sales from adult purchases. The median age for a Burning Man attendee is now 37 years old, up from 32 in 2013. So are Millennials being “immature”? Or has our idea of what it means to be an adult – simply evolved over time? There's a really interesting phenomenon going on with millennials today. They're starting to identify more with kids than adults. Sociologists call this the "kidulting" phenomenon, and it's essentially the normalization of adults engaging in kid hobbies. Men used to go to war. Today, they're spending their free time playing video games, collecting Pokemon cards, and finger boarding. Is this adult progression changing adulthood? There are studies that play part even into adulthood. Having just fun makes you a better performer, in the workplace, starting frameworks of masculinity. Embracing today as vital whimsy-maxxing, overall. Historically, being getting married and buying a house and having children to macro-economic significant rates, and a significant decline in marriage rates. These traditional measures of adulthood are being pushed back further and further into the millennial timeline. This is fundamentally the way as age of an attendee, 37, a steady last phenomenon about society. The kidult phenomenon isn't really about adults wanting to be children again. It's a shift in themselves. We recognize that age is really just a number. Having kids or owning a home define adult. In a hyper-competitive definition of adulthood, it's not so much about reaching certain milestones. It's about finding happiness in a seemingly chaotic environment. biz@vicchang.com