How do these kids afford these crazy expensive lives?

How do these kids afford these crazy expensive lives? Two girls and a guy walk into Nobu. They're 22, they're dripped in Chrome, but it feels off. She orders the yellowtail jalapeno $26. She photographs the plate, they photograph the room, quick trip to the bathroom, she posts it, they leave. They're not eating dinner, they're LARPing. Live action role playing, borrowed from the thing where grown adults dress up as elves and hit each other with foam swords in the park. Sick. The name might be odd but the diagnosis is spot on. The youngest zoomers are buying old Lamborghini key fobs on eBay for $28, leaving them on the table as they work at the coffee shop. Empty Hermes bags off Etsy, getting Equinox day passes and posting from the locker room, Shopify screenshots courtesy of Chat GPT. 2.8 million views, 90,000 bookmarks. 3.4 million views, 28,000 bookmarks. The cute girl and cute guy influencers with their curated lives, watched their content tank this year and this is where their views have gone. They can't compete with intellectual influencers or luxury influence disconnected to revenue. The elders don't understand LARPing at all, they treated this aspirational fraud, kids pretending to be rich. But the people doing this aren't really attempting to fool anyone. The comment sections are full of people tagging their friends saying us this weekend, laughing at themselves, openly performing. Besides a few rogue course sellers, it's not a con, it's a game. They're mocking you. They know you got taken. Nice Chanel double flap Becky. Luxury brand equity is a resource anyone with a camera can cash in on. You don't need to own it, you're not an idiot. Rolex, Goyard and Boa didn't get one over on you. And this will rewire how we consume as generation shift. Some brands will respond by building experiences you genuinely can't photograph your way into. Things that require your physical body, your time, your actual presence inside something. The Aman model, the saddle making class, the invite only salon. Others will keep selling and buying the object and watch the store dissolve around it, drowning in their own hubris. All things considered, at least the kids are outside, am I right?