The video leverages a popular TikTok trend ('What's in My Bag') and applies it to a specific artist's fanbase (Noah Kahan), creating relatable content that subtly introduces the Shelf app's personalization features.
Summary
The creator questions why their Spotify 'What's in My Bag' playlist for Noah Kahan fans is not to their liking. The video then shows a visualization of a personalized bag based on music taste, which appears to be generated by the Shelf app.
Structure
1Questioning the Spotify playlist
2Showing the 'Choose Your Bag' interface
3Displaying the personalized 'Username's Bag'
4
Original caption
like wdym everyone else got a cute one #noahkahan #whatsinmybag #shelfapp
More from @currentlyonmyshelf
More breakout videos from this creator.
Encouraging exploration of the feature
Product placement
The video showcases the Shelf app's 'What's in My Bag' feature, which creates a personalized collection of items based on a user's music taste, specifically highlighting a 'Noah Kahan fan' bag.
Call to action
Explore what's in your bag today! shelf.im/insights
On-screen text
who is the spotify employee who made a 'what's in my bag' for noah kahan fans cause i don't like MINE 😭
Back
Choose Your Bag
Tap and click "continue"
Continue →
Username's Bag
based on your music taste
what's in my bog
Explore what's in your bag today!
shelf.im/insights