I've cut myself extremely busy this summer with back-to-back plans

@ashleyyttran

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SoundTikTok sound · original sound - ashleyyttran

Promoted product

Impress Lashes

Impress Press-on Manicure & False lashes, featuring patented Super-Hold technology. False nails with an amazing gel finish and the first self-adhesive pre-bonded false eyelashes.

Why it worked

The video effectively showcases a time-saving beauty hack with a product that offers long-lasting results, appealing to viewers looking for convenience and durability in their makeup routine.

Summary

The creator shares her experience using Impress Long Lasting Lashes, highlighting how they save her time and stay put for up to five days. She demonstrates applying them and shows them still looking good after a night out.

Structure

1Introduction to busy summer schedule
2Introduction of Impress Long Lasting Lashes
3Demonstration of lash application
4Discussion of longevity and water-resistance
5

Original caption

The product I have been in LOVE with this summer @Impress Lashes #ImpressPartner

More from @ashleyyttran

Product placement

Impress Lashes (ACTS): The video shows the creator applying these lashes and discusses how they cut down her routine and last for 5 days. Removing it would change the video's focus on beauty routine and product demonstration. This is promotional as the creator is showing how to use the product and its benefits.

On-screen text

Impress Lashes

Transcript

I've cut myself extremely busy this summer with back-to-back plans so anything that cuts down my getting ready time is a win. I've been using the Impress Long Lasting Lashes because all I have to do is line them up and press them on. Not having to deal with glue literally cuts my lash routine in half and they last for up to 5 days. They're even water-resistant so I never have to worry about them budging. After dinner with my friends, my Impress lashes still look the exact same. I'd definitely recommend giving Impress a try.