SKIMS… you did it again 🩷

@ashleyyttran

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SoundTikTok sound · original sound - ashleyyttran

Promoted product

SKIMS

SKIMS | Solutions For Every Body

12 videos11 creators

Why it worked

The creator's genuine enthusiasm and focus on the comfort and fit of the SKIMS product, combined with the visually appealing presentation, likely resonated with viewers looking for comfortable and stylish swimwear.

Summary

The creator showcases a pink SKIMS bikini set, highlighting its comfortable fabric and perfect fit. She expresses her love for the brand and this particular color, stating she feels like she's not wearing anything due to its comfort.

Structure

1Introduction of SKIMS set
2Praise for the color and fabric
3Emphasis on comfort and fit
4Expression of obsession with the brand

Product placement

SKIMS: (a) it ACTS - the creator is wearing SKIMS and discusses their fit and fabric, implying they are a product the creator uses and recommends. Removing the mention of SKIMS would change the context of the creator's discussion about the clothing. (b) it merely APPEARS - the creator's handle is @ashleyyttran, which is not a product.

Original caption

SKIMS… you did it again 🩷 #skimspartner @SKIMS

More from @ashleyyttran

On-screen text

@SKIMS

Transcript

SKIMS… you did it again 🩷 @SKIMS Skims actually made my color this summer because hello? You guys know Skims is already my go-to for intimates but they just made this peony color in their everyday cotton collection and I am obsessed. And the fabric on this is exactly why I have five of these sets, probably even more than that. I never adjust when I wear this set. The fit is so good. I genuinely feel like I'm not wearing anything because it is that comfortable. Skims, I will never stop loving you.