FINE, I’ll go shopping again…

@ashleyyttran

55.4K followers · usually 5.6K views a post

Views

839.1K

Likes

2.2K

Comments

23

Shares

115

SoundTikTok sound · original sound - ashleyyttran

Promoted product

SKIMS

SKIMS | Solutions For Every Body

12 videos11 creators

Why it worked

The video leverages a common consumer behavior (shopping during a sale) and presents it in a relatable, aspirational way. The creator's personal recommendations and focus on the practical benefits of the bras (smoothness, neckline fit, staying put) make the promotion feel authentic and valuable to viewers looking for similar items.

Summary

The creator shares her recent purchases from SKIMS, showcasing three different bra styles. She highlights the smooth appearance of one bra under a shirt and the perfect neckline pairing of another with a tube top, before showing a strapless option she believes will stay put.

Structure

1Introduction and sale announcement
2Showcasing the teardrop push-up bra
3Showcasing the balconette bra with a tank top
4

Original caption

FINE, I’ll go shopping again… #skimspartner @SKIMS

More from @ashleyyttran

Product placement

SKIMS: (a) it ACTS - the creator is showing off bras from the brand, implying they are good quality and desirable. Removing the name would change the context of the video, as it is presented as a recommendation. (b) it merely APPEARS - the brand name is visible on the bras themselves.

On-screen text

@SKIMS

Transcript

FINE, I’ll go shopping again… @SKIMS Okay, so I'm having a sale so I obviously had to restock on some of my favorite bras and finally try a couple I've been eyeing. First is the teardrop push-up. Like, please look at how smooth it looks underneath. Next is the Balconette bra. I love wearing it with this tank because the neckline is literally made for this bra. Last but not least, I picked up this strapless bra because I never seem to find one that actually stays put. I already know I'm gonna reach for this bra anytime I wear a tube top or anything off the shoulder. I don't know who needed to hear this, but now's the time to stock up.