Product placement
Mini Brands: collectible toy capsules that contain miniature replicas of popular brands. They are collected by users. The video shows the creator opening three Mini Brands capsules. The creator is trying to complete a series by finding a specific 'golden record' item. The creator also shows a 'Fall Out Boy' collectible, a 'Sting' collectible, a '5 Seconds of Summer' collectible, and a 'Richie James' collectible, all of which are miniature representations of musicians or bands. The creator also shows a pair of miniature headphones and a miniature microphone.