Promoted product
wooden toys
Why it worked
The video taps into the popular trend of DIY and small business creation, particularly for handmade items. The creator's personal goal of replacing her husband's income adds an aspirational element, while the focus on creating wooden toys appeals to parents interested in open-ended play.
Summary
A couple is starting a wooden toy business on Etsy to supplement their income. They are shown purchasing tools and beginning to create prototypes of wooden toys like rockets and a cat tree.
Structure
- 1Shopping for tools at a hardware store
- 2Purchasing a bandsaw and other tools
- 3Setting up and using the bandsaw and mitre saw
- 4Using a router to shape toy pieces
- 5Assembling a wooden toy structure
Product placement
Ozito bandsaw: used to cut wood for toys. Removing it would change how the toys are made.
Ozito mitre saw: used to cut wood for toys. Removing it would change how the toys are made.
Ryobi router: used to shape wood for toys. Removing it would change how the toys are made.
Ryobi bandsaw: appears on shelf in store. Removing it would not change what happens in the video.
Ozito bandsaw: appears on shelf in store. Removing it would not change what happens in the video.
Dewalt table saw: appears on shelf in store. Removing it would not change what happens in the video.
Ozito bench sander: used to sand wood for toys. Removing it would change how the toys are made.