If you would have told me back in March

@haylspiteri

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SoundTikTok sound · original sound - haylspiteri

Promoted product

Tiny Riots

Why it worked

The video tapped into the popular trend of DIY and handmade children's toys, combined with a relatable narrative of a couple turning a hobby into a business. The authentic, personal story and the visually appealing process of toy creation likely resonated with viewers, driving engagement and interest in their new brand.

Summary

A couple shares their journey of starting a business creating wooden toys for children, inspired by their own kids' interests. They detail the process of making the toys and express excitement for the future of their venture, "Tiny Riots."

Structure

1Introduction to the unexpected business venture
2The inspiration behind making wooden toys
3The husband's passion for woodworking
4The process of creating various toys and sensory items
5

Original caption

A silly TikTok somehow turned into a family business 😂 @TinyRiotsAU Our website opens 23 August, with the first orders going out from 1 September. We’ll be creating wooden toys, sensory bases, kits, 3D-printed pieces and more, all inspired by our children’s current interests. Made by Mum and Dad, for our riots and now yours.🌈 Follow our business socials for more in depth content on the progress of our lil biz. #woodentoys #openendedtoys #openendedplay #sensoryplayideas #aussiesmallbusiness

More from @haylspiteri

Product placement

Tiny Riots (ACTS - it is the brand name of the toys being made and sold, and the video shows the process of making them, which is the core activity of the business. Removing it would change the video's purpose and subject.)

Call to action

Our website opens 23 August, with the first orders going out from 1 September.

On-screen text

Tiny Riots Made by Mum and Dad. Built for Tiny Riots.

Transcript

If you would have told me back in March when I started posting on TikTok, hoping to build an account and get some UGC work, that five months later I would be building a business with my husband, we would both laugh in your face. But one little TikTok of us making some wooden toys for our child has absolutely changed everything. On the daily people will ask when and where that they can buy these toys that we are making for our kids, for theirs. And the thought of what is to come is really exciting. The last seven years my husband has supported me in my own business and now it's time for me to support him in something he wants to do. He isn't happy or fulfilled with his job right now and if you were to ask him what his number one job is, it is woodworking and he loves creating things, especially for children. We will be creating wooden toys, sensory bases, 3D printed pieces and probably a few other things along the way. Everything that we will be doing will be 100% inspired by what our children like playing with and what their interests are at the time. We are not professionals, we are not product designers, we are learning, testing, figuring it out along the way while raising our two little humans who are behind all of our ideas. Our first goal is to make back the money that we spent on the tools and eventually we want to replace this income. All of these toys are made by Mum and Dad for our riots and now yours. Welcome to Tiny Riots.