get dressed with me for the gym as someone who treats it as a fashion show

@ciaralillyyy

1.0M followers · usually 157.3K views a post

Views

542.6K

Likes

69.3K

Comments

33

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SoundTikTok sound · original sound - promoelxus0

Promoted product

VELOCITY

Your one-stop destination for premium activewear, gym wear, and workout clothes in Australia. Discover unbeatable style, comfort, and performance with our curated collections.

Why it worked

The video uses a relatable "get ready with me" format, incorporating a common struggle of not being able to find desired clothing items. The creator's authentic reaction and the inclusion of the brand name in the caption and on-screen text subtly promote the clothing.

Summary

The creator is getting dressed for the gym and struggles to find her preferred activewear. After trying on a few options, she settles on a cream tank top and black flare leggings, deciding against shorts due to eczema. She then puts on a cream jacket because it's cold outside.

Structure

1Introduction and struggle to find gym clothes
2Trying on different bottoms (pants, shorts)
3Trying on different tops
4Selecting an outfit (tank top and flare leggings)

Original caption

decked out in @VELOCITY 🤌🏻 #fyp #gdwm #OOTD #GymTok

More from @ciaralillyyy

Product placement

VELOCITY: ACTS - the creator is wearing clothes from this brand, and implies they are the ones she is choosing to wear for the gym. Removing it would change the context of the outfit selection. DIOR: APPEARS - a box with the DIOR logo is visible on the dresser. Removing it would not change what happens in the video.

On-screen text

get dressed with me for the gym as someone who treats it as a fashion show

Transcript

get dressed with me for the gym as someone who treats it as a fashion show best chocolates by far anyway let's get dressed for the gym I did just fight tan but I have so much exzma on my legs I don't know if you can tell that I'm not wearing shorts I don't want to wear leggings cuz it's gonna suffocate my legs and make me sweat more than more exzma comes so I'm gonna wear shorts I'm gonna wear trackies on top I hate when you come back from a holiday and all of your stuff is moved because I've just done that and I cannot find anything all of a sudden I've got no active wear who is stealing my active wear my sisters are gone I wonder where these trackies are because that's one thing that I can find I think I'll wear my brown defines it corrupt power was looking for has been found although they're not the same browns wearing this crop from Kira wearing this velocity tank it's crinkled as where was this 321 this tank is just so perfect I'm not going to lie I can't find my brown shorts and I cannot find them so maybe I'm not going to the gym I was meant to be at the gym by now what am I doing what am I doing we're gonna switch to leggings change of plans been out have flares on and I think I'm just gonna go with this because I just need to hurry up it's going on because it's actually really cold I'm already hey already bye guys