Why it worked
The post leverages striking visuals of the show's characters and dramatic moments to create intrigue and anticipation for the new season, encouraging viewers to tune in to iPlayer.
Summary
This TikTok post showcases promotional images for the BBC series "This City Is Ours," announcing its upcoming second season on iPlayer. The images feature key characters and dramatic scenes, hinting at the show's plot involving crime, tension, and past events.
Structure
- 1Introduction of the series title and BBC logo.
- 2Dramatic character portraits and scenes from the show.
- 3Announcement of "Coming to iPlayer" with the iPlayer logo.
Product placement
BBC (a broadcaster and public service media organisation) - APPEARS - removing it would not change what happens in the video.
iPlayer (a video-on-demand service from the BBC) - APPEARS - removing it would not change what happens in the video.
Call to action
Coming to iPlayer
On-screen text
BBC
THIS CITY IS OURS
Coming to
iPLAYER
Original caption
Here's your first glimpse at This City Is Ours Series 2 👀 #ThisCityIsOurs Series 2, coming Autumn to iPlayer. Series 1 available now. Michael and Diana have barely arrived in Spain when they are dragged back into the fold to answer questions around Ricardo’s death. Back in Liverpool, tensions continue to bubble amongst the remaining members of the gang. Meanwhile, an old school gangster from Ronnie's era, recently out of prison, wants compensation from the firm. #Liverpool