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All breakouts
16 videos2 creators
~331OtherStory Open hookEntertainment
Hook
Hey, spring the lock boss.
@bbc
7.5M followers · usually 8.2K views a post
Views
2.6M
Likes
6.7K
Comments
81
Shares
984
Promoted product
BBC iPlayer
Watch live BBC TV channels, enjoy TV programmes you missed and view exclusive content on BBC iPlayer.
Why it worked
The video uses a high-tension, dramatic scene featuring a well-known actor to immediately hook the viewer, followed by a clear, platform-specific call to action.
Summary
A short clip from the BBC drama series 'Time' featuring David Tennant is used to promote the show on the BBC iPlayer platform. The video highlights a tense interaction between a prisoner and a guard to generate interest in the series.
Structure
- 1Clip of prison drama dialogue
- 2Display of show title and reviews
- 3Call to action to watch on iPlayer
Product placement
BBC (a) acts: the channel is the publisher and distributor of the drama series; removing it would change the source and availability of the content. iPlayer (a) acts: the interface is shown as the destination for watching the series; removing it would remove the call to action and the platform for viewing.
Original caption
⭐⭐⭐⭐⭐ Daily Mail ⭐⭐⭐⭐⭐ The Guardian ⭐⭐⭐⭐⭐ The Telegraph The reviews are in for the new series of Time and critics are saying it's one of the year's best dramas. #TimeBBC #DavidTennant #Drama
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