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The video likely went viral due to its unusual and unexpected content, combining gardening with unconventional 'fertilizers' like Coca-Cola and toothpaste, creating a sense of curiosity and surprise for viewers.

The video shows a bizarre experiment of planting an eggplant in soil, pouring Coca-Cola and toothpaste on it, and then covering it with a bucket for 23 days. After this period, the eggplant has sprouted into a small plant, which is then replanted and watered.