WE'VE OFFICIALLY

@catherine_lockhart

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SoundTikTok sound · original sound - catherine_lockhart

Promoted product

Brilliant Earth

2 videos2 creators

Why it worked

The video taps into the relatable excitement and anticipation surrounding wedding planning, specifically the selection of wedding bands. By showcasing the process in a visually appealing showroom and involving both partners, it creates an engaging narrative that resonates with viewers interested in relationships, fashion, and significant life events.

Summary

The creator visits Brilliant Earth with her partner to select their wedding bands. She tries on various styles, discussing her preferences for mixed metals and oval diamonds, while her partner opts for a more minimalist gold band with diamonds. They are both excited to finalize their ring choices before their wedding.

Structure

1Introduction and waiting for wedding bands
2Visiting Brilliant Earth showroom
3Trying on engagement rings and wedding bands
4

Original caption

Which one do you think we should get for Brandon and me?? 🤎 This is one of the last things we need to do before the wedding. I love @Brilliant Earth because they source all of their diamonds ethically and focus on sustainability with recycled metals and FSC packaging. A 10/10 experience overall. Nothing is more fun than trying on diamonds all day and I can’t wait to choose the rings! #brilliantearthpartner

More from @catherine_lockhart

Product placement

Brilliant Earth: ACTS - the video shows the creator and her partner visiting the Brilliant Earth showroom to pick out wedding bands. The creator tries on rings, and they discuss styles. This is promotional because the video shows the product being used and discussed in a positive light, and the creator's bio link leads to a page about her and her business, implying a connection to her personal brand. Removing Brilliant Earth would change the entire context and purpose of the video. The video also shows a bottle of San Pellegrino water, which merely APPEARS and does not affect the video's content.

Call to action

Let me know if you guys like one in particular

On-screen text

WE'VE OFFICIALLY SINCE OUR TO HAVE AND BRANDON THIS ENTIRE CAUSE I WAS THE ONLY WELL HIS TIME AND WE'RE GOING TODAY TO PICK BRILLIANT EARTH SHOWROOM AND I HAD AN IDEA I LOVE AND BEAUTIFUL WITH NORTH SOUTH OVALS AND I WANT TO DO A LITTLE ESPECIALLY MAKES SO MUCH SPARKLER THAT DID NOT TRYING ON I ACTUALLY AND I DIDN'T MAKE A DECISION YET SO IF YOU GUYS LIKE ONE IN LET ME KNOW NOW ON TO AND THEN SAID MINIMALISM HE WANTS GOLD HE WANTS DIAMONDS LET THE MAN SPARKLE BRILLIANT EARTH ACTUALLY SOME OF THE COOLEST MEN'S WHEN WEDDING BAND EDIT band together in a stone, metals or recycled gold YOU CAN REALLY JUST A HE ALSO I DEFINITELY BUT TELL ME DO DOES HE CAUSE TECHNICALLY HE CHOSE SO I FEEL LIKE I THIS IS THE LAST WE'RE PICKING OUT BEFORE THE ACTUAL WEDDING AND I'M SO EXCITED I CAN'T

Transcript

We've officially waited three years since our engagement to have our wedding and Brandon has been mad this entire time cause I was the only one with the ring. Well his time and we're going to Brilliant Earth today to pick out our wedding band. They have the most beautiful showroom and I had an idea. I love my East West oval and I thought it would look really beautiful with North South ovals and I want to do a little mix metal moment, especially because platinum makes the diamonds look so much sparklier. That did not stop me from trying on every other style. I actually couldn't make up my mind yet. So if you guys like one in particular, let me know. Okay, now on to Brandon. This man said minimalism, he wants gold, he wants diamonds. Let the man sparkle. Brilliant Earth actually has some of the coolest men's rings I have ever seen when wedding band edit. You can really find more than just a plain band. He also tried on the whole store. I definitely have a favorite, but tell me, do I get to choose or does he? Cause technically he chose my ring. So I feel like I should get to choose. This is the last thing we're picking out before the actual wedding and I'm so excited I can't

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