Calorie deficit hack:

@beam

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SoundTikTok sound · original sound - beam

Promoted product

Beam Dream

Wellness, redefined. The highest-quality functional wellness products for better sleep, wellness, performance, and nutrition.

7 videos

Why it worked

The video taps into the popular "pumpkin spice" trend and the desire for low-calorie alternatives, offering a specific product as a solution. The creator's personal endorsement and demonstration make it relatable and aspirational.

Summary

The creator shares a "calorie deficit hack" for a pumpkin spice latte using Beam Dream, a 15-calorie powder. She explains that it satisfies her fall cravings without the high sugar and calories of traditional options, and can be enjoyed hot or iced.

Structure

1Introduction to pumpkin spice cravings and high calories
2Discovery of Beam Dream on TikTok shop
3Highlighting Beam Dream's low calorie and sugar content
4Demonstrating mixing the drink

Original caption

Pumpkin spice latte at bedtime?? Sign us up👀✨🍁⭐️🥛 #halloween #pumpkinseason #dream #dream #sleep

More from @beam

Product placement

Beam Dream (powdered supplement): ACTS - it is mixed into a drink to create a "sleepy latte". Removing it would change the video's purpose. Fairlife (milk): ACTS - it is used as an ingredient in the drink. Removing it would change the video's outcome. Beam (TikTok shop): APPEARS - it is mentioned as a place to buy the product, but the interface is not operated and no visible result comes from it. Removing it would not change what happens in the video.

On-screen text

Calorie deficit hack: 15 calorie pumpkin spice sleepy latte 🎃 🍂 ✨ ⭐️ 🥛

Transcript

I don't know about you girlies, but I am a pumpkin spice girl right now and I feel like all the pumpkin spice stuff I see is like so caloric, so high in sugar. Then I discovered Beam Dream on TikTok shop. It's a pumpkin spice flavor. It's only 15 calories, no gluten, no dairy, no sugar. Basically a sleepy time pumpkin spice edition. You can drink it hot or ice. It totally rocks me the heck out. It satisfies that pumpkin spice craving I'm having all the time. The perfect sleep pumpkin spice addition.