fall girl hack:

@beam

43.7K followers · usually 4.9K views a post

Views

107.6K

Likes

308

Comments

10

Shares

13

SoundTikTok sound · original sound - inviernito

Promoted product

Beam Dream

Wellness, redefined. The highest-quality functional wellness products for better sleep, wellness, performance, and nutrition.

10 videos

Why it worked

The video leverages a popular seasonal theme (fall/PSL) and a relatable desire (sleep aid) to present a product in a native, non-intrusive way, appealing to a specific audience interested in lifestyle hacks and comfort viewing.

Summary

The video shows a "fall girl hack" for a low-calorie pumpkin spice latte that helps with sleep. It demonstrates mixing a powder from a "Beam DREAM" package into a drink, with "Gilmore Girls" playing in the background.

Structure

1Showing a drink being prepared
2Displaying "Gilmore Girls" on TV
3Adding powder to the drink
4Showing the "Beam DREAM" packaging
5

Original caption

15 cal pumpkin spice dream + gilmore girls on repeat 🎃🍂☁️ #sleep #gilmoregirls #pumpkinspicelatte #falldealsforyou #fallseason

More from @beam

Product placement

Beam DREAM (a night-time blend to support sleep, specifically a pumpkin spice flavor) ACTS as a dietary supplement mixed into a drink, and its packaging is shown. Removing it would change the video's focus and demonstration. The product is identifiable and its function is demonstrated.