#DollarGeneralPartner

@the_solodad

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9.4M

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SoundTikTok sound · original sound - the_solodad

Promoted product

Dollar General

Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday prices in convenient locations and online.

49 videos24 creators

Why it worked

The video effectively targets budget-conscious parents by showcasing affordable back-to-school shopping at Dollar General, leveraging a relatable "frugal dad" persona and highlighting a practical savings opportunity through the store's app.

Summary

A frugal dad shops at Dollar General for back-to-school supplies and snacks, highlighting affordable prices and a coupon available on the Dollar General app. He successfully purchases a variety of items for his children, emphasizing the savings he achieved.

Structure

1Introduction and need for school supplies
2Shopping at Dollar General
3Purchasing crayons, folders, and pencil cases
4

Original caption

Do your back to school shopping the right way with @Dollar General and make sure not to miss out on your weekly $5 off $25 coupon by downloading the DG App today! #DollarGeneralPartner #shopping #backtoschool

More from @the_solodad

Product placement

Dollar General (store): Appears, storefront is visible and the creator enters it. Removing it would change the video's setting. Dollar General App (app): Appears on screen, creator shows the coupon within it. Removing it would remove the visual of the coupon. Dollar General (store): Acts, creator shops for items. Removing it would change the video's content.

Call to action

Download the DG App today!

On-screen text

#DollarGeneralPartner

Transcript

I'm a frugal dad with a tight budget. I need back to school supplies. So let's see what we can get. I'm partnering with Dollar General. This is the only store I could get this done. 24 count crayons for 50 cents. We need two packs. We need green and red three-prong folders. 2 for $1, so that works out. My daughter is so excited to start kindergarten. She needs a pencil case, so we're gonna go with this one. Every Saturday I get a $5 off $25 coupon in the Dollar General app, so I have to make sure I use that. Okay, I got all the school supplies I need, but I can't forget about their lunches. Fun fact about me is I actually used to be a substitute teacher. My kids love these, so we're gonna pick some up. If you're a teacher, don't miss out on Dollar General. Both the kids are gonna need a water bottle, so let's pick one up. I think that's enough. Let's see how good we did. Two kids only spent $95 for all their school supplies and some snacks.