I am on the hunt for the new Dollar General Christmas sugar squishies.

@nicolemdelmo

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SoundTikTok sound · original sound - nicolemdelmo

Promoted product

Dollar General

Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday prices in convenient locations and online.

54 videos26 creators

Why it worked

The video leverages a relatable 'treasure hunt' shopping experience that taps into seasonal excitement and budget-conscious consumer behavior, encouraging high engagement through a direct question to the audience.

Summary

A creator visits multiple Dollar General locations in a shopping haul style video to search for specific Christmas-themed squishy toys. She documents her progress at each store, ultimately failing to find the specific items but encouraging viewers to share if they have had better luck.

Structure

1Creator announces the search for specific $1 Christmas squishies at Dollar General
2Creator visits multiple store locations to check inventory
3Creator shows other holiday items available at the stores

Original caption

My kids of course love allll the squishies so when I can find them for $1 that’s when I buy them! Have you been able to find the new Christmas ones from Dollar General?! 🎄🎅🏼 #squishy #budget #squishyhunting #savingmoney #sahmlife @Dollar General

4

Creator concludes the hunt without finding the specific items

5Creator asks viewers for their success stories and signs off

Product placement

Dollar General (a) ACTS: the creator visits multiple locations of this store to search for and demonstrate the availability of specific Christmas-themed toys. Removing the store name would change the video's focus on finding these items at this specific retailer.

Call to action

Have you been able to find the new Christmas ones from Dollar General?!

On-screen text

New $1 Christmas New $1 Christmas squishies at Dollar General CHRISTMAS NOVELTY TOY DG DEALS Seasonal

Transcript

I am on the hunt for the new Dollar General Christmas sugar squishies. They look so cute, especially the pink Christmas tree. So I have several Dollar Generals around me, so we are going to go search and see if we can find them. Stop number one. We have these, but I can't find the other ones. Stop number two. They didn't even have any Christmas stuff out, so let's go to the next one. Okay, stop number four and they don't really have much Christmas out. So, these trees are so cute. Okay, I'm heading into my last Dollar General for the day. I think I've been to like four or five of them today. So, hoping that this one has the Christmas squishies. We have those again, but that's not it. No luck, they didn't have them either. So, we will try another day, but let me know if you've been able to find them. They are so cute. I cannot wait to find them so I can put them in my girls' stockings this year. Thanks for coming along with me for my hunt and I'll see you later. Bye.