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@fivebelow

1.3M followers · usually 64.2K views a post

Views

293.9K

Likes

1.6K

Comments

21

Shares

15

SoundTikTok sound · original sound - fivebelow

View velocity

+206 views over 10.2d · ~20/day · 9 observations

Promoted product

Five Below

Five Below is a store that sells a variety of affordable items, including seasonal apparel, accessories, beauty products, and home decor.

29 videos12 creators

Why it worked

The video leverages the relatable and often fun "back to school" theme, combined with the appeal of novelty and affordable items from a popular store like Five Below. The friendly banter and gift exchange create engagement, while the direct call to action encourages viewer participation.

Summary

Two friends go to Five Below to find back-to-school supplies. They showcase a giant pen and a novelty toaster-shaped notepad, then exchange gifts and ask viewers to comment on who they think won.

Structure

1Arriving at Five Below for back-to-school shopping
2Discovering and commenting on novelty school supplies (giant pen, toaster notepad)
3Exchanging gifts with each other
4

Original caption

Consider this our back-to-school speed run. 🎒💨 #FiveBelowFinds #BacktoSchool

More from @fivebelow

Product placement

Five Below (store): APPEARS - The store's name and logo are visible on the building exterior. Removing it would not change what happens in the video. Post-it (brand): ACTS - A giant Post-it note pad is shown and discussed as a product. Removing it would change what happens in the video. Post-it Super Sticky Big Notes (product): ACTS - A giant Post-it note pad is shown and discussed as a product. Removing it would change what happens in the video. Ballpoint Pens with Bows (product): ACTS - A pack of pens is shown and discussed as a product. Removing it would change what happens in the video.

Call to action

comment down below who you think won and what we should hunt for next time

On-screen text

We're at to find the ultimate back to school supplies I kind of love this giant pen I know Talya loves blue and this will be super funny I love this giant post it note this way so cute it's like a bagel post it note in a toaster I really like these ones bows on them it's so cute three two one three two one Oh my gosh back to school season it's really important for you to take notes and stay organized so I got you this little notepad and I just thought it was really cute how it's like a bagel you're gonna need something to write down with you're always pulling pranks so I got you this giant pen and then obviously I had to get you some huge comment down below who you think won and what we should hunt for next time

Transcript

We're at to find the ultimate back to school supplies I kind of love this giant pen I know Talya loves blue and this will be super funny I love this giant post it note this way so cute it's like a bagel post it note in a toaster I really like these ones bows on them it's so cute three two one three two one Oh my gosh back to school season it's really important for you to take notes and stay organized so I got you this little notepad and I just thought it was really cute how it's like a bagel you're gonna need something to write down with you're always pulling pranks so I got you this giant pen and then obviously I had to get you some huge comment down below who you think won and what we should hunt for next time