Choosing a fragrance for each other

@calcologne

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SoundTikTok sound · original sound - calcologne

Promoted product

Snif and Notewrks fragrances

We make it easy to find fragrances and scented candles you love.

Why it worked

The video leverages a popular "choosing for each other" challenge format within the fragrance community, combined with a partnership with a well-known retailer (Ulta) and popular brands (Snif, Notewrks). The creators provide concise and relatable scent descriptions, making the content engaging and informative for viewers interested in perfumes.

Summary

Two individuals are choosing fragrances for each other from the brands Snif and Notewrks, which are available at Ulta. They describe the scent profiles of four different fragrances, highlighting their personal preferences and the availability of these products at Ulta.

Structure

1Introduction to the challenge
2Showcasing the fragrances
3Describing Snif's "Vanilla Vice"
4Describing Notewrks' "Room for Dessert"

Original caption

#UltaBeautyPartner Picking a fragrance for each other from @Snif and @notewrks available only at @Ulta Beauty #UltaBeauty #snif #notewrks #perfumetok

More from @calcologne

Product placement

Ulta: A beauty retailer where Snif and Notewrks fragrances are sold. It appears as a logo on a shopping bag and is mentioned in the caption and spoken text. Removing it would not change what happens in the video, but it is the point of sale. (Appears) Snif: A fragrance brand. "Vanilla Vice" and "Me" are fragrances by Snif. They are shown, named, and their scent profiles are described. Removing them would change what happens in the video. (Acts) Notewrks: A fragrance brand. "Room for Dessert" and "Double Take" are fragrances by Notewrks. They are shown, named, and their scent profiles are described. Removing them would change what happens in the video. (Acts)

Call to action

next time you're near an Ulta, you can swing by and take a sniff

On-screen text

VANILLA VICE ROOM FOR DESSERT ME DOUBLE TAKE

Transcript

Choosing a fragrance for each other We have four fragrances from Ulta Snif Vanilla Vice Notewrks Room for Dessert Snif Me Notewrks Double Take This one is really good. This is a fragrance I would want to smell on you. Outrunning errands around the house. I get these airy clean musks with a fruity sweet citrus, but there's some deeper woody notes just like woven into it. Snif Vanilla Vice. This is like an ice cream vanilla, but it has a warm woody base to it. The next one is for Cal. Notewrks Room for Dessert. It's strawberry and creme brulee with this slightly spicy, darker, deeper base to it that makes it more masculine. Snif Me. This is a perfect skin scent with a fruity opening, but very quickly dries down into a smooth, musky sandalwood. These are only available at Ulta. So next time you're near an Ulta, you can swing by and take a sniff.