Auntie has work, brb

@sophiabamff

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SoundTikTok sound · original sound - sophiabamff

View velocity

+3.7M views over 14.9d · ~245.5K/day · 15 observations

Why it worked

The video uses humor and a relatable situation (a parent needing to travel for work and leaving a child behind) to create engaging content. The creator's direct address to the baby and the playful mention of 'vintage Ralph Lauren' add a unique and memorable touch.

Summary

The creator is explaining to a baby that she has to go to New York for work and will not be able to buy the baby an iPhone 17 to FaceTime with. She anticipates the baby will be fine with other aunties and will be fed and entertained.

Structure

1Creator explains she has to go to New York for work.
2She mentions her mother's strictness about not buying an iPhone 17 for FaceTime.
3She expresses dislike for the situation and anticipates the baby will be fine with other aunties.
4She asks if other aunties will bring back vintage Ralph Lauren.

On-screen text

Auntie has work, brb

Transcript

Auntie has work, brb. Auntie has to go to New York next week for four days. My mother insists and is so strict on not letting me buy you the iPhone 17 so that we could FaceTime while I'm out of town and I don't like it. I know it's going to happen. You're gonna hang out with the other aunties. You guys are gonna laugh, you're gonna giggle, you're probably gonna get a coffee, they're probably gonna feed you milky and I don't like it. But just remember, you need to remember this one thing. Are any of your other aunties going to New York and bringing you home vintage Ralph Lauren?