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10.7Talking HeadStory Open hookLifestyle
Hook
It's midnight
@noparticularorder.co
17.8K followers · usually 2.3K views a post
Views
23.8K
Likes
1.1K
Comments
4
Shares
23
Why it worked
The video uses a relatable and celebratory moment (a birthday) combined with a visually interesting and quirky element (balloons in hair) to create engaging content. The directness of the statement 'I am officially old' adds a touch of humor and personality.
Summary
The creator celebrates her birthday at midnight in New York, expressing that she is officially old. She is sitting on a couch with pink balloons tied to her hair.
Structure
- 1Midnight in New York
- 2It's my birthday
- 3I am officially old
- 4Celebratory mood with balloons
On-screen text
Celebrating our (sparkly) (golden) founder’s birthday today!!! 🎂@margot.lee 🎂 #birthday #birthdayballoons #balloonhair #birthdaysound
Transcript
It's midnight here in New York and it's my birthday. I am officially old.
Original caption
Celebrating our (sparkly) (golden) founder’s birthday today!!! 🎂@margot.lee 🎂 #birthday #birthdayballoons #balloonhair #birthdaysound
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