the black shirt

@noparticularorder.co

17.8K followers · usually 2.3K views a post

Views

320.0K

Likes

19.3K

Comments

18

Shares

1.4K

SoundTikTok sound · original sound - noparticularorder.co

Promoted product

Acquaintance Cardsnoparticularorder.co

Feeling flirty? The Acquaintance Card is No Particular Order’s analog solution to dating. Inspired by Victorian-era calling cards, each card gives you a simple, charming way to introduce yourself. Fill one out and hand it to someone you’d like to get to know IRL. Each set includes 25 cards. Say hello the old-fashioned

9 videos

Why it worked

The video uses a relatable scenario of approaching someone and cleverly integrates a product that facilitates this. The creators' playful interaction and observation of others' reactions create an engaging and subtly promotional narrative.

Summary

Two friends are discussing how to approach people, using 'Acquaintance Cards' as a tool. They observe people's reactions, particularly a man who seems to be looking at them, and discuss the effectiveness of being selective with these cards.

Structure

1Introducing the concept of 'Acquaintance Cards'
2Observing reactions to the cards
3

Original caption

AN OPPORTUNITY AWAITS 💌 the brain behind Acquaintance Cards @margot.lee showing us just how much fun they are 🏃‍♀️ Acquaintance Cards are designed to make the first move a little easier ✉️ fun & flirty on noparticularorder.co #datingtips #datingadvice #datinghelp #flirtingtips #flirting

More from @noparticularorder.co

Product placement

Acquaintance Cards (ACTS - used to initiate conversation, shown on screen, creator explains its purpose) - removing it would change the video's focus. noparticularorder.co (APPEARS - website url shown in caption and bio link, but not directly interacted with in the video) - removing it would not change what happens in the video.

Call to action

head to noparticularorder.co to purchase

On-screen text

the black shirt the black shirt oh my god he's looking at it he's still looking at it we're how like I think that guys literally was like I felt like I was like running backwards and girls a little picky giving these out oh you need to be picky

Transcript

the black shirt the black shirt oh my god he's looking at it he's still looking at it we're how like I think that guys literally was like I felt like I was like running backwards and girls a little picky giving these out oh you need to be picky because they work