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All breakouts
5.6OtherOther hookLifestyle
Hook
notebook
@noteswithlu
26.2K followers · usually 5.4K views a post
Views
29.5K
Likes
2.6K
Comments
20
Shares
131
Why it worked
The video taps into the popular 'academia' aesthetic, which resonates with a niche but highly engaged audience interested in journaling and stationery. The visually appealing unboxing and close-ups of the detailed products create a strong sense of desire for items that fit this specific aesthetic.
Summary
The video showcases an unboxing of stationery products from Notebook Therapy, featuring a 'Light Academia' bullet journal, 'Dark Academia' sticker set, and 'Vintage Academia' stamp and washi tape sets. The creator highlights the aesthetic and thematic elements of the products, relating them to the cozy feeling of autumn and reading.
Structure
- 1Introduction of Notebook Therapy and 'Light Academia' bullet journal
- 2Unboxing of 'Dark Academia' sticker set
- 3
Original caption
@Notebook Therapy unboxing ✨ Amando las vibras de esta colección! 🤎 Siento que cuando se acerca el otoño, la vida empieza a sentirse un poquito más lenta y es cuando personalmente siento que mi creatividad fluye mucho más✨ Sin duda, esta colección me da esas vibras de una tarde tranquila leyendo y perdiéndote un poquito en la fantasía de un buen libro📖🍂 ¿Eres team Light Academia o Dark Academia? Yo soy más team Light Academia. Me gusta mucho más ese estilo cozy y clarito🕯️ Recuerda usar mi código NOTESWITHLU para un 10% de descuento en tus compras @notebook_therapy #stationery #journaling #BulletJournal #vintage #bookjournal
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