Guys I’m not allowed to leave the house anymore.

@emmawilloughbyg

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SoundTikTok sound · original sound - emmawilloughbyg

Promoted product

Khaite

KHAITE is a way of looking at the world. Shaped by formative encounters, cultural touchstones, and secret desires, this point of view comes to life through womenswear and accessories that find confidence in contrast.

Why it worked

The video works by showcasing desirable luxury items in an authentic and relatable way, with the creator expressing genuine excitement and personal connection to each piece. The "haul" format is inherently engaging, and the inclusion of unique, high-quality fashion items appeals to viewers interested in style and aspirational content.

Summary

The creator shares a "ridiculous luxury haul" featuring items from Khaite, Still Here, and JMM. She showcases a belt, a t-shirt, sunglasses, and a pair of sandals, highlighting their unique designs and quality.

Structure

1Introduction and disclaimer about leaving the house
2Showcasing a hand-embroidered belt from Re-Ipsa
3Revealing a 'Don't be a little bitch' pouch for her sister
4

Original caption

Guys I’m not allowed to leave the house anymore.

More from @emmawilloughbyg

Product placement

Khaite (brand of bag and shoes): ACTS - the bag is shown, and the shoes are worn. Removing it would change what happens in the video. Still Here (brand of t-shirt): ACTS - the t-shirt is shown. Removing it would change what happens in the video. JMM (brand of sunglasses): ACTS - sunglasses are shown and worn. Removing it would change what happens in the video.

On-screen text

RANDOM (RIDICULOUS) LUXURY HAUL

Transcript

Guys I’m not allowed to leave the house anymore. I don’t know what I thought I was doing today but I went on a little shopping haul because I got the case in the shopies. Basically there’s this store called Re-Ipsa that I walked into Re-Ipsa store. But they had this incredible belt that was made in Kenya, like hand embroidered, really, really sick and I’m so excited about it. And then I got this for my sister. Don’t be a little bitch. That’s the motto. Then I went to the Still Here store in the West Village that also opened on Christopher Street. It’s amazing, it’s so beautiful, like I just want to hang out there all day. But I just got their simple boxy tee. But I thought it was cool. It says the address. I love Christopher Street. And so I’m just gonna have that as an everyday item. Now we’re getting to the good stuff. I went to JMM and I went to get my glasses tightened because I want to bring them to a pizza. But they weren’t as tight and now they’re perfect, thank God. But obviously I asked them what they had because they always have really good stuff at their main flagship store. And this is the box. I love collecting these. It’s like become a passion of mine. This is my fourth pair. And they’re all very, very different and I love that. And then I found these shoes. I mean, you can’t really tell the outfit isn’t giving vain, but like they’re so good. I love them. Okay, that’s the whole haul. Love you. Tell me what you think. My friend Trevor is a shoe designer and he’s just a genius and so nice and talented. And look at these. They are incredible. They look amazing on the foot. They’re so beautiful and I have nothing like it. I love them. Okay, that’s the whole haul. Love you. Tell me what you think.