Why it worked
The video uses a relatable meme format and a humorous juxtaposition of a common saying with a specific, anticipated pleasure (drinking Rattler cider in Cornwall) to create engaging and shareable content.
Summary
The video humorously contrasts a statement that going to Cornwall won't make someone happier with the creator's anticipation of drinking a Rattler cider on the A30 highway. The creator is shown dancing in a field with a backdrop of Stonehenge, seemingly on their way to Cornwall.
Structure
- 1Opening text quote about happiness and Cornwall
- 2Creator shown dancing in a field
- 3Text overlay about anticipating Rattler on the A30
- 4Creator continues dancing with Stonehenge in background
- 5Video ends
Product placement
Rattler: a brand of cider that ACTS as a beverage the creator is anticipating drinking. Removing it would change the creator's motivation for the trip. Rattler is a product of the St Austell Brewery.
On-screen text
"Going to Cornwall isn't
going to make you happier"
Me on the A30 getting ready
for that first sip of ratler