The front

@fidgetdrifter

35.1K followers · usually 29.0K views a post

Views

798.0K

Likes

18.9K

Comments

132

Shares

520

SoundTikTok sound · original sound - fidgetdrifter

Promoted product

Fidget Drifterhttps://fidgetdrifter.com/ ↗

Why it worked

The video likely worked because it tapped into the popularity of fidget toys and the creator's relatable personality. The demonstration was simple and engaging, and the offer to sell the product directly created a clear call to action.

Summary

A Target employee demonstrates a small, spinning toy car with traffic cones, explaining that it's a popular fidget toy. He offers to sell one for five dollars, mentioning his website and Instagram, and shows that his own Instagram has recently hit 50,000 followers.

Structure

1Demonstrates toy car and cones
2Explains it's a fidget toy
3Offers to sell for $5
4Mentions website and Instagram
5Shows Instagram follower count

Product placement

Target (store): Appears - A retail store. Removing it would not change what happens in the video. FidgetDrifter.com: Acts - A website where the product can be purchased. Removing it would change how viewers can purchase the product. FidgetDrifter (Instagram): Acts - An Instagram account related to the product. Removing it would change how viewers can find more information or purchase the product.

Original caption

❤️ Link in bio, or go to FidgetDrifter.com!

More from @fidgetdrifter

Call to action

Link in bio, or go to FidgetDrifter.com!

On-screen text

The front The front spins, you cones, bro Nah this mug cool though. You You use fidget toys a lot? I used to I used to be into Yeah No A lot of people that like the fidget spinners are buying this now I just Start selling It's been blowing up Ay Ay no for real, I'll buy You want one? I got ADHD bad I got something I'll sell you one for five bucks. Five bucks? With the cones, five cones. You deliver? I got him with me right now I ain't I'm Okay, okay, I got you You got a IG, Yeah, I got an IG, I got a website If you look at the bottom of the card, fidgetdrifter.com I'm finna look it up bro. You want to Yeah, bro I just hit 50K recently, so it's been No, for real, they some different **** though, No, for real, they some different **** though,

Transcript

The front spins, you just cones, bro Nah this mug cool though. You You use fidget toys a lot? I used to I used to be into Yeah No A lot of people that like the fidget spinners are buying this now I just Start selling It's been blowing up Ay Ay no for real, I'll buy You want one? I got ADHD bad I got something I'll sell you one for five bucks. Five bucks? With the cones, five cones. You deliver? I got him with me right now I ain't I'm Okay, okay, I got you You got a IG, Yeah, I got an IG, I got a website If you look at the bottom of the card, fidgetdrifter.com I'm finna look it up bro. You want to Yeah, bro I just hit 50K recently, so it's been No, for real, they some different **** though, No, for real, they some different **** though,