The front

The video likely worked because it tapped into the popularity of fidget toys and the creator's relatable personality. The demonstration was simple and engaging, and the offer to sell the product directly created a clear call to action.

A Target employee demonstrates a small, spinning toy car with traffic cones, explaining that it's a popular fidget toy. He offers to sell one for five dollars, mentioning his website and Instagram, and shows that his own Instagram has recently hit 50,000 followers.