This is called a fidget drifter.

@fidgetdrifter

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SoundTikTok sound · original sound - fidgetdrifter

Promoted product

FidgetDrifterfidgetdrifter.com

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17 videos

Why it worked

The video showcases a unique, hands-on product with a clear demonstration of its use. The creator's personal involvement and explanation of their invention add authenticity and relatability, encouraging viewer engagement.

Summary

The creator demonstrates a "fidget drifter" game, which involves drifting a small car around cones on a wooden board. They explain that they invented and ship these devices from their home and are currently working on scaling up production.

Structure

1Introduction of the fidget drifter.
2Demonstration of gameplay.
3Explanation of the creator's involvement.
4

Original caption

Link in bio, or go to FidgetDrifter.com!

More from @fidgetdrifter

Product placement

Hot Wheels LEGENDS TOUR: appears as a backdrop banner, does not act. FidgetDrifter.com: spoken and written on the wooden board, acts as the destination for the product. Mobil 1: appears as a sponsor logo on the backdrop banner, does not act. Walmart: appears as a sponsor logo on the backdrop banner, does not act.

Call to action

Go to FidgetDrifter.com or link in bio.

On-screen text

Hot Wheels LEGENDS TOUR Presented by Mobil 1 Walmart Arizona

Transcript

This is called a fidget drifter. You put your finger on the front and you drift around the cones. Every car comes with a little set of cones. That's dope. You made this? Yeah, I invented it. I make 'em and I ship 'em out of my house. I'm working on like, scaling up right now. What's like, FidgetDrifter.com? Yes sir. Or FidgetDrifter on Instagram and TikTok. It's going ballistic. Wow, that's awesome. Thank you, man.