This is it right here

The video likely worked because it shows a relatable social interaction with a novel toy, creating curiosity and a desire to try it. The casual, peer-to-peer demonstration feels authentic and engaging.

The video shows a group of friends at a restaurant playing with a 'fidget drifter' toy, which is a small object that can be slid across smooth surfaces. The creator is demonstrating how the toy works and offering it to others in the group.