before the heat ...

@livinglikemoni

8.2K followers · usually 1.7K views a post

Views

23.7K

Likes

2.3K

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SoundTikTok sound · original sound - markmugen23

Promoted product

AMIKA

all hair is welcome: 11 collections for every hair concern–no matter ethnicity, age or gender. We were kind & clean before it was a thing. Haircare that has always been cruelty-free, formulated without sulfates, parabens, aluminum starch. We only make products that make us proud.

6 videos6 creators

Why it worked

The video provides a quick and effective hair styling tip for a popular haircut, demonstrating a tangible result with a recognizable product. The creator's relatable tone and the clear visual transformation likely resonated with viewers seeking similar results.

Summary

The creator demonstrates how to style a pixie cut after washing it, emphasizing the importance of a good mold before using heat styling tools. They use a product from the brand AMIKA to achieve the desired look.

Structure

1Creator styles pixie cut after washing
2Creator shows AMIKA product
3Creator applies product and styles hair

Original caption

and I haven’t even touched a flat iron / curling iron yet….a good mold is all you need sis I promise 🩷 @AMIKA: . . . #shorthair #pixie #over40 #tiktokover40 #BlackTikTok

More from @livinglikemoni

Product placement

AMIKA: (acts) spray bottle shown and used to style hair. Removing it would change the video's demonstration of hair styling. The brand name appears on the bottle.

On-screen text

before the heat ... how your pixie should look after a fresh shampoo and a perfect mold P

Transcript

and I haven’t even touched a flat iron / curling iron yet….a good mold is all you need sis I promise 🩷 @AMIKA: . . . #shorthair #pixie #over40 #tiktokover40 #BlackTikTok

you can create the same vibe right at home💕 . . . . #over40 #BlackTikTok #frien

Design Essentials Almond & Avocado

20.3Kviews@livinglikemoni

Taking care of your hair should be essential… when I started my pixie my hair wa