my new fav jacket styled for the fall!

@dreamylumi3

48.7K followers · usually 33.9K views a post

Views

120.0K

Likes

26.1K

Comments

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SoundTikTok sound · original sound - lewistwd

View velocity

+11.9K views over 25.4d · ~470/day · 8 observations

Promoted product

Hollister jacket

shop my closet 🫶

Why it worked

The video effectively uses a popular aesthetic (Y2K/downtown girl) and showcases a complete outfit, making it relatable and aspirational for viewers interested in fall fashion trends.

Summary

The video showcases a fall outfit centered around a brown Hollister jacket. It displays various accessories like a Coach bag, Dior lip glosses, and Dr. Martens shoes, styled with jeans and a burgundy top.

Structure

1Outfit laid out
2Close-up on jacket and accessories
3Detail shots of bag and lip gloss
4Shoes shown
5Full outfit overview

Product placement

Hollister (clothing brand): ACTS - a jacket and jeans are shown as part of an outfit. Removing them would change the video's focus on fashion. Coach (brand): APPEARS - a handbag is shown as part of an outfit. Removing it would not change the video's focus on fashion. Dior (brand): ACTS - lip glosses are shown as part of an outfit. Removing them would not change the video's focus on fashion. Hollister (brand): APPEARS - a logo is visible on the jeans. Removing it would not change the video's focus on fashion.