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@philiphitschler

270.6K followers · usually 3.9K views a post

Views

50.4K

Likes

1.6K

Comments

33

Shares

24

SoundTikTok sound · original sound - philiphitschler

Promoted product

hitschieshitschies.de

Egal ob Brause Ufos, Fruchtgummi Schnüre, Saure Dachenzungen oder Kaubonbon - diese Kölner Tradition ist ein Gaumenschmaus! Süßigkeiten jetzt schnell und einfach bestellen, Genuss garantiert.

7 videos2 creators

Why it worked

The unexpected and relatable mishap of dropping a large bag of candy created a moment of shared experience and humor, prompting viewers to engage with the content and the brand.

Summary

A man carrying a large bag of candy trips and drops the contents onto the street. Several people then gather around to pick up the scattered candy.

Structure

1Man walks with candy bag
2Man trips and drops candy
3Candy scatters on the street
4

Original caption

shit happens😅😂

More from @philiphitschler

Product placement

hitschies: APPEARS - a brand of candy, a bag of which is carried and then dropped by the main subject. Removing it would change what happens in the video as it is the central object of the action. Daniels: APPEARS - a store name on a building. Removing it would not change what happens in the video.