WARNUNG DRÜCKEN GEFAHR

@funny.web.series

11.3K followers · usually 1.4K views a post

Views

385.1K

Likes

4.7K

Comments

53

Shares

196

SoundTikTok sound · original sound - funny.web.series

Promoted product

hitschieshitschies.de

Egal ob Brause Ufos, Fruchtgummi Schnüre, Saure Dachenzungen oder Kaubonbon - diese Kölner Tradition ist ein Gaumenschmaus! Süßigkeiten jetzt schnell und einfach bestellen, Genuss garantiert.

7 videos2 creators

Why it worked

The video uses a high-production-value 'prank' or 'mystery' narrative to create curiosity, which keeps viewers engaged until the branded reveal at the end.

Summary

A woman finds a mysterious red button on a pedestal in a public square. When she presses it, a truck branded with Heidi Klum and Hitschies pulls up, and a group of zombies emerges to hand her a Hitschies Halloween calendar.

Structure

1Woman discovers a red button in a public square
2Woman presses the button
3Branded truck arrives and opens
4

Original caption

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More from @funny.web.series

Product placement

hitschies: (a) ACTS — it is the brand on the truck, the Halloween calendar box, and the website URL; the video is a branded promotion for their Halloween calendar. Removing it would remove the entire premise of the video. Heidi Klum: (a) ACTS — her name is on the truck and the calendar box as a collaboration partner. Removing it would change the branding of the product.