Shop the Birch

@mycoastalabode

22.0K followers · usually 2.1K views a post

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231.5K

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174

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SoundTikTok sound · Sunrise

Promoted product

Birch Lane

Birch Lane offers home goods, including furniture and decor, suitable for various occasions and seasonal styling.

5 videos4 creators

Why it worked

The video effectively uses visually appealing home decor items, including seasonal (Halloween) elements, to capture attention. The clear announcement of a significant discount (up to 60% off) during a specific event (Labor Day Sale) creates urgency and encourages viewers to explore the offerings from Birch Lane.

Summary

This video showcases various home decor items, including pillows, baskets, floral arrangements, pumpkins, and a skeleton, highlighting a Labor Day sale event from Birch Lane. The sale offers up to 60% off and runs from August 22 to September 7.

Structure

1Showcasing home decor items like pillows and baskets
2Displaying floral arrangements and decorative pumpkins
3Featuring a skeleton as a decorative element
4

Original caption

Shop your favorites from @Birch Lane during the Labor Day Event! Up to 60% off! #birchlanepartner #salealert #homeinspo #homeaesthetic #neutralhome

More from @mycoastalabode

Product placement

Birch Lane (ACTS - it is the retailer hosting a sale, and the video showcases items from their brand, implying these items are available for purchase during the sale. Removing Birch Lane would remove the context of the sale and the source of the products shown. The video is promoting the sale event hosted by Birch Lane.)