Kappa Work Week

@landrykiffin

214.5K followers · usually 291.1K views a post

Views

5.5M

Likes

41.2K

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468

SoundTikTok sound · original sound - landrykiffin

View velocity

+11.2K views over 4.1d · ~2.8K/day · 4 observations

Promoted product

OLLY Bright Body Mist

Why it worked

The video effectively integrates product placement into a relatable "day in the life" narrative, showcasing the products' benefits in different scenarios (energy boost and relaxation) which resonates with a younger audience.

Summary

The creator documents her "Kappa Work Week" experience, starting with her morning routine including makeup and outfit selection. She uses OLLY Bright Body Mist to energize herself and later OLLY Calm Body Mist to relax in the evening.

Structure

1Morning routine and getting ready for Kappa Work Week
2Attending the Kappa event
3Using OLLY Bright Body Mist for energy
4Using OLLY Calm Body Mist and an ice mask to wind down
5Making dinner and relaxing

Original caption

Kappa Work Week featuring a boost from @OLLY Wellness #OLLYBodyMistPartner https://www.amazon.com/stores/OLLY/page/30569139-A0DD-442C-9D0A-18410A83D44C/search?lp_asin=B0H31DP418&ref_=cm_sw_r_apin_ast_store_F1RYH63N7RDRZ1BQ8BER&store_ref=bl_ast_dp_brandlogo_sto&terms=Mist&utm_source=unilever&utm_medium=mikmak_referral&utm_campaign=Body+Mists+Collection+%5BAmazon%5D&utm_content=olly&dplnkId=900cbced-76a0-4920-9b17-3a2bff77dd3e&dplnk=Y

More from @landrykiffin

Product placement

OLLY Bright Body Mist (Acts: Used to wake up the creator and change her mood. Removing it would change the video's narrative. OLLY Calm Body Mist (Acts: Used to wind down and relax. Removing it would change the video's narrative.)

On-screen text

#OLLYbodyMistPartner

Transcript

Let's go to work week today. Today is blue day, so did some makeup, got my blue on. Even mascara, sleeping in a braid is so much easier than doing my hair. I was really tired, but used my Olly Bright spray to wake me up. These sprays are designed to change your mood. It's so cool. I'm obsessed with the smell. Finished getting ready and then headed to Kappa. Everyone went all out. I brought my Olly mist to spray some of the girls. It was kind of like a pick me up in the heat and there's some caffeine in it. Everyone was obsessed with the smell and they were so cute. After that, I headed home. Had to spray myself too. Watched an episode of my new show. And then we made dinner. I used my Olly Calm body mist to kind of wind down after the day. And of course, an ice mask. It smells good and it's relaxing. And good night.