GRWM TO GO BACK TO SCHOOL

@tayrankine

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SoundTikTok sound · original sound - tayrankine

Promoted product

NatureWell Hair & Body Fragrance Mists

Inspired by nature and committed to wellness, NatureWell® is a collection of beneficial formulas that address the daily needs of skin, hair and body. Shop NatureWell® Retinol Advanced Moisture Cream, NatureWell® Extra Virgin Coconut Oil Moisturizing Cream and many more NatureWell® moisturizers.

Why it worked

The video taps into the relatable back-to-school theme and uses a popular "GRWM" format. The creator's genuine enthusiasm for the products and the clear demonstration of their use make it an effective native mention.

Summary

The creator shares her "Get Ready With Me" routine for heading back to school, showcasing an outfit and then introducing two NatureWell hair and body fragrance mists. She describes the scents of 'Sola' and 'Groovy' and expresses her excitement to use them to smell good throughout the semester.

Structure

1GRWM for back to school
2Outfit selection
3Introducing new fragrances
4

Original caption

Get ready with me to head back to school! New year.. new me.. and a new scent stack 🤭✨ #NatureWellBeautyPartner #StackYourSemester #TargetFinds #BackToSchool #GRWM @target @NatureWell Beauty

More from @tayrankine

Product placement

NatureWell Hair & Body Fragrance Mists (ACTS - used to apply scent to hair and body, creator describes scents and experience, removing them would change the video). Target (APPEARS - mentioned as the place to buy the product, removing it would not change the video). Hoo.be (APPEARS - creator's bio link, removing it would not change the video).

Call to action

Head to Target and build your back-to-school stack of the semester.

On-screen text

GRWM TO GO BACK TO SCHOOL outfit time New NatureWell Hair & Body Mist in Sola Bergamot • Warm Vanilla • Pink Pepper • Amber • Musk New NatureWell Hair & Body Mist in Groovy Coconut Water • Black Currant • Jasmine • Coconut • Sandalwood Build Your Back-to-School Stack at Target

Transcript

Get ready with me to head back to school. I literally love back to school season, shopping and picking out my new outfits and sense or my absolute favorite thing. I'm already done with my hair and makeup, so let's go pick an outfit. I'm thinking this little baby doll top with just a pair of simple jean shorts. Here's the final outfit. I think it's so cute. I want to rebrand for me, so I want to refresh my scent stack. I heard about these two hair and body fragrances on TikTok, so I had to try them out. They're from the brand NatureWell. I got the scent Sola and Groovy. First up with the scent Sola. This smells so like cozy and homey. It smells like vanilla. Then with the scent Groovy, which is actually like coconut water scent. Oh my gosh. Wow. It smells so good. I'm loving the fact that you can use these on your hair and your body. I want to be that girl that people look at and they're like, she smells amazing. I'm so excited to head back to school with my new scent stack of the semester because I want to look good, feel good, but most importantly, I want to smell good. Head to Target and build your back-to-school stack of the semester.