POV: your skin needs a pore detox

@albina

259.9K followers · usually 69.0K views a post

Views

947.6K

Likes

6.0K

Comments

39

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315

SoundTikTok sound · original sound - kitsch.fx

Promoted product

Kojic Yuzu Pack Cleanser

Cleanse and gently exfoliate with AXIS-Y Kojic Yuzu Pack Cleanser, a 3-in-1 wash-off pack and foam cleanser for smoother, brighter-looking skin.

Why it worked

The video effectively uses a common skincare concern ('POV') format and a relatable skincare concern ('pore detox') to capture attention. The visual demonstration of the product's effectiveness, showing a clear transformation, makes it compelling and shareable.

Summary

The video demonstrates a skincare routine focused on pore detoxification. It begins with a close-up of the user's face, showing a "pore detox" concept, followed by the application of cleansing water and a pack cleanser. The user then massages the cleanser into their skin, revealing a clean and glowing complexion.

Structure

1Introduction to pore detox concept
2Application of cleansing water
3Application and massage of pack cleanser
4Revealing clean and glowing skin

Original caption

The glow starts with a good cleanse ✨ Using the Kojic Yuzu Cleansing Water followed by the Pack Cleanser for fresh, smooth, and brighter-looking skin. #axisy #skincare #kbeauty #skincareroutine #glow

More from @albina

Product placement

Kojic Yuzu Pack Cleanser by AXIS-Y (ACTS - it is applied to the face and massaged in, showing a visible result of cleansing the skin. Removing it would change what happens in the video). Kojic Yuzu Cleansing Water by AXIS-Y (ACTS - it is used to wipe the face, showing a visible result of cleansing the skin. Removing it would change what happens in the video).