Why it worked
The video uses a visually engaging "point of view" format and a unique application tool (the comb) to showcase a hair serum, making it intriguing and shareable.
Summary
The video shows a woman applying a serum from a dropper bottle onto a specialized comb. She then uses the comb to apply the serum to her scalp and hair, suggesting it's a hair treatment.
Structure
- 1Woman holds a comb and a serum bottle.
- 2She dispenses serum onto the comb.
- 3She applies the serum to her scalp with the comb.
- 4She combs her hair with the serum-coated comb.
Product placement
Medi-cube TOP NAD+ FIRMING SERUM (ACTS - it is applied to the scalp/hair, and the video demonstrates its use as a hair treatment. Removing it would change the video's purpose.)