The video works by leveraging the popularity of Trader Joe's and its exclusive products. The creator's enthusiastic presentation and clear descriptions of each item create a relatable and aspirational shopping experience, encouraging viewers to seek out these specific items.
Summary
The creator shares a haul of their favorite exclusive items from Trader Joe's, including various snacks, produce, and pantry staples. They highlight specific products like ravioli, cheese, crackers, and candies, expressing their excitement and recommending them to viewers.
Structure
1Introduction and grocery bag reveal
2Showcasing produce and pantry staples
3Highlighting exclusive ravioli and snacks
4Featuring cheese and frozen edamame
5
Original caption
if word on the street that these raviolis are seasonal- i will CRY💔#traderjoeshaul #traderjoesmusthaves #traderjoesfoodreviews #vegetarian #traderjoesfinds @Trader Joe's
More from @allieappleton
More breakout videos from this creator.
Showcasing fruit leathers and thin cups
6Concluding with the total cost of the haul
Product placement
Trader Joe's: grocery store. The logo appears on a bag. This is incidental, as removing it would not change what happens in the video.
Trader Joe's Ricotta & Lemon Zest Ravioli: food product. The creator shows two packages of this product and discusses how good it is. This product ACTS as it is being presented as a desirable food item. Removing it would change what happens in the video.
Trader Joe's Dark Chocolate Mint Cremes: candy product. The creator shows a container of these and describes them. This product ACTS as it is being presented as a desirable candy item. Removing it would change what happens in the video.
Trader Joe's Savory Thin Crackers: cracker product. The creator shows a package of these and discusses them. This product ACTS as it is being presented as a desirable snack item. Removing it would change what happens in the video.
Trader Joe's Unexpected Cheddar Cheese Snackers: cheese product. The creator shows a package of these and discusses them. This product ACTS as it is being presented as a desirable snack item. Removing it would change what happens in the video.
Trader Joe's Cheddar Cheese: cheese product. The creator shows two blocks of this product and discusses them. This product ACTS as it is being presented as a desirable food item. Removing it would change what happens in the video.
Trader Joe's Salted Edamame: food product. The creator shows three bags of this product and discusses them. This product ACTS as it is being presented as a desirable food item. Removing it would change what happens in the video.
Trader Joe's Sour Apple Cherry Fruit Leather: candy product. The creator shows several packages of these and discusses them. This product ACTS as it is being presented as a desirable candy item. Removing it would change what happens in the video.
Trader Joe's Grape Mango Peel Away Fruit Leather Buttons: candy product. The creator shows a package of these and discusses them. This product ACTS as it is being presented as a desirable candy item. Removing it would change what happens in the video.
Trader Joe's Mango & Passion Fruit Thin Cups: candy product. The creator shows a package of these and discusses them. This product ACTS as it is being presented as a desirable candy item. Removing it would change what happens in the video.
On-screen text
my favorite trader joe's exclusive items
Transcript
I don't think I've done all of my grocery shopping at Trader Joe's. When I do go, I get a lot of Trader Joe's exclusive snacks and things that I can't really find at other grocery stores. So I want to go through and show you guys everything I have. There's one specific thing that I have been craving so bad and I've been out of. So let me show you everything I got. Start off with the non-exclusives. I don't know why I've been craving little potatoes, so I got a bag of these to roast and do with some fun seasoning. Then I was out of green bell peppers, so I got three of these. I also was out of Persian cucumbers, so I got one bag. I got a bag of green onions. Then I got one Granny Smith apple. Perfect bar. I love having these before class and then I also got an immunity shot. Now let's move into the good stuff, the exciting exclusive. First up, we have the ricotta and lemon zest raviolis. Somebody commented on my video the other day and told me that these were a summer exclusive. I am going to need to buy like a hundred of these and store them in the freezer because they're my favorite lazy dinner. They take three minutes to cook, add a side and you're all set to go. I love these so much. Then for sweet treats. These are like a York peppermint patty similar type of situation. They're thick though, so I find that there's a lot more mint in them. They're dark chocolate mint cremes. Then savory thin crackers. I haven't had these in a while, but as a kid, I used to love the savory thin crackers. They have the mini and the big ones. I opted for the big ones so that I would have more space to put stuff on that. And then, putting stuff on that. The number one thing that I have been craving and missing is the unexpected cheddar cheese. I know I talked about this so much, but it's $3.99 for the brick, which I feel like is so reasonable for good cheese. This is like a mix between cheddar and parmesan, but it doesn't have animal rennet in it, so it's vegetarian. I got two of the bricks and then for the go, they have little pre-packaged ones. These are great for, like, protein. Also in the protein department, the best frozen edamame comes from Trader Joe's. When I get takeout, I still will use this from the freezer rather than buying it because I think this one tastes the absolute best. I don't know the science, but I always keep this in the freezer. Then if you know, you know, I also posted about these a bunch. They're the sour fruit leather. They're sour apple, cherry, watermelon, and then a cherry flavor. These are really, really good. A healthier ish treat. I also saw these, which are grape mango, peel away fruit leather buttons, there's great mango and regular mango. I would report back on these, but they sound good. Last up, I don't know if these are seasonal or not, but on the off chance that they are, I wanted to get one more bag. These are passion fruit creme. They're like peanut butter cups, but instead of a fruit filling. They have a fruit filling. If you like passion fruit, just trust me on this, you will love these. And in total for all of this, I spent $59.70.
