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All breakouts
29.9Talking HeadDirect Question hookLifestyle
Hook
fill in the blank: since i'm in __ (state) i have to do __ (style) curls
@allieappleton
170.5K followers · usually 32.5K views a post
Views
972.7K
Likes
34.2K
Comments
279
Shares
58
Why it worked
The video uses a common "fill in the blank" format with a relatable beauty/lifestyle topic (hair styling) to encourage engagement. The visual of the creator styling her hair is aesthetically pleasing and aspirational.
Summary
The creator is using a curling iron to style her hair while posing for the camera. The video is set to music and features on-screen text prompting the viewer to fill in the blanks about her location and hairstyle.
Structure
- 1Creator poses with hair curler
- 2Creator styles hair with curler
- 3Creator shows off curled hair
- 4Creator poses with finished hairstyle
Product placement
Bio Ionic (curling iron): ACTS - used to curl hair, visible result. Removing it would change what happens in the video.
Original caption
whereeeeee am i?🤪 hint- feeling like a SLOMW… #easyhairstyles #hairtutorial #grwm #getreadywithme #utahcurls @Bio Ionic
More from @allieappleton
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