#AD

@allieappleton

171.7K followers · usually 28.4K views a post

Views

5.5M

Likes

2.9K

Comments

40

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52

SoundTikTok sound · Aesthetic

View velocity

+3.6M views over 23.9d · ~151.1K/day · 22 observations

Promoted product

Jif Creamy Peanut Butter

Whether you spoon it, squeeze it or scoop it, Jif® peanut butter makes it better. Find it online or in a store near you.

4 videos3 creators

Why it worked

The video leverages a popular trend of taste-testing and rating food combinations, making it relatable and engaging for viewers. The use of common pantry ingredients and a well-known brand like Jif also contributes to its broad appeal.

Summary

The creator partners with Jif to showcase four different peanut butter snack combinations. She prepares and taste-tests each combo, rating them on a scale of 1 to 10, with the strawberry and peanut butter combination receiving the highest score.

Structure

1Introduction and partnership announcement
2Combo 1: Date with peanut butter and salt
3Combo 2: Pretzel with peanut butter
4

Original caption

#ad what’s your favorite @Jif combo? 🥜🥜 #mukbang #whatieatinaday #snackideas #snacks

More from @allieappleton

Product placement

Jif Creamy Peanut Butter: ACTS - its interface is operated (scooped and spread), it generates a visible result (peanut butter snack combos), someone says what it does for them (used in snack combos). Removing it would change what happens in the video.

Call to action

Let me know if you have any favorite combos of your own with the jif Creamy Peanut Butter

On-screen text

#AD

Transcript

I have seriously been craving peanut butter the last few days and I'm really excited to be partnering with Jif to show you guys peanut butter snack combos with foods that you probably already have in your pantry. And at the end, we're gonna rank all of the combos on a scale from 1 to 10 with a taste test. Okay, combo number one is going to be a pitted date with a little bit of Jif in the middle of flaky salt over the top. I give this one like a 7 out of 10. Combo number 2 is a classic with a spin. I have an extra dark pretzel and I'm just gonna put some of the creamy Jif on top. Combo number 3 is definitely on the sweeter side. I'm gonna do a piece of chocolate with some peanut butter. I'm gonna go melt this down in the microwave and then I'll be back. Little chocolate peanut butter. Jif drizzle taste test. This one gets a 9.8 out of 10. Combo number 4 is super simple, just a rice cake with peanut butter. 9 out of 10. That's a classic. Last up, don't knock it until you try it, is fresh berries with peanut butter. This one also gets a 10 for me. Let me know if you have any favorite combos of your own with the jif Creamy Peanut Butter