when the 4 pm hanger hits...

@britwkent

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SoundTikTok sound · original sound - britwkent

Promoted product

Uncrustables

Pack ‘em The Best Part of the Sandwich™ with Smucker’s® Uncrustables® frozen sandwiches for every day of the week.

Why it worked

The video taps into the relatable experience of parental exhaustion and sudden hunger pangs ('hanger'), offering a quick and easy solution with a nostalgic product. The 'fridge-friendly' aspect directly addresses a pain point for busy families, making the promotion feel practical and beneficial.

Summary

A mother and her children are experiencing hunger pangs, and she reveals that Uncrustables sandwiches are now fridge-friendly and ready to eat, solving their immediate snack needs. The video highlights the convenience and nostalgic appeal of the product for busy moms.

Structure

1Kids express hunger
2Mom introduces Uncrustables as a solution
3Uncrustables are revealed to be fridge-friendly
4The family enjoys the sandwiches

Original caption

For when the 4 pm hanger hits… (IYKYK) @Uncrustables is now fridge friendly, the same sandwiches you love just available to eat faster!! A whole fam hit! #uncrustablespartner

More from @britwkent

Product placement

Uncrustables: ACTS - it is a food product that is eaten by the children and the creator, and its fridge-friendly nature is highlighted as a benefit. Removing it would change the video's focus and purpose. Uncrustables: APPEARS - a box of Uncrustables is shown in the fridge and on the table. Removing it would not change what happens in the video, but it is a key part of the promotion.

On-screen text

when the 4 pm hanger hits... #ad "I'm so hungry I need to eat right now" Right now? "RIGHT NOW!" thank goodness we are partnering with Uncrustables *remembering Uncrustables is now fridge friendly + ready to eat whenever* because their fridge friendly sandwiches are just what we need! always a win 🏆 "oh ya baby" 🥺 for a quick snack when it just really can't wait Moms, you know what I mean. The same sandwiches you used to love just now fridge friendly and ready to eat whenever that hanger calls!

Transcript

I'm so hungry I need to eat right now Right now? RIGHT NOW! Thank goodness we are partnering with Uncrustables because their fridge friendly sandwiches are just what we need! Always a win Oh ya baby For a quick snack when it just really can't wait Moms, you know what I mean. The same sandwiches you used to love just now fridge friendly and ready to eat whenever that hanger calls!