So I definitely just gave my kids this

@truheightkids

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SoundTikTok sound · original sound - truheightkids

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Promoted product

Tru Height Protein Energy Waffle

Why it worked

The video leverages the relatable and often challenging aspect of getting children to eat healthy snacks. The surprise element and the genuine, positive reactions from the children create an engaging and trustworthy endorsement of the product.

Summary

A mother shares her children's surprised and positive reactions to trying "Tru Height Protein Energy Waffles" without knowing they were healthy. She highlights the waffles' nutritional benefits, such as protein and fiber, and their convenient, ready-to-eat nature.

Structure

1Creator introduces the "secret" healthy snack to her kids.
2Kids try the waffles and react positively.
3Creator reveals the waffles are healthy protein waffles.
4Creator details the nutritional benefits and convenience.
5

Original caption

The reaction says it all. 🤭💛 When snack time gets a protein upgrade... without the complaints. #proteinwaffles #tastetest #proteinsnack #kids

More from @truheightkids

Product placement

Tru Height Protein Energy Waffle: ACTS - The product is shown, discussed, and eaten by the creator and her children. Removing it would change the video's entire purpose. The box and individual waffles are visible. The creator explains its nutritional content and how it's eaten. This is promotional. The box also has text that says "Tru Height" and "Protein Energy Waffle".

On-screen text

Tru Height Protein Energy Waffle Honey Maple

Transcript

So I definitely just gave my kids this without telling them it had protein in it first. Their reaction was priceless. Roll the tape. That's so cookie. Guess what? These are healthy protein waffle. Guess what? They don't taste healthy. It's a honey maple waffle with 5 grams of protein, 7 grams of fiber and absolutely no added sugar. No toasting, no microwave. You literally open it and just eat it. Yeah, these are definitely going to live in every single bag of our house now.