trying on everything in my closet

@erika.dwyer

495.6K followers · usually 14.7K views a post

Views

299.7K

Likes

28.0K

Comments

105

SoundTikTok sound · original sound - erika.dwyer

View velocity

+7.2K views over 6.3d · ~1.1K/day · 6 observations

Promoted product

tank tops

Why it worked

The video taps into the popular 'closet clean-out' and 'try-on haul' trends, offering relatable content for viewers interested in fashion and organization. The creator's decisive 'keep' or 'donate' approach, combined with brief justifications, makes the content engaging and easy to follow.

Summary

The creator is doing a closet clean-out, focusing specifically on tank tops. She tries on each tank top, deciding whether to keep or donate it based on fit, style, and versatility. The video showcases a variety of tank tops, from basic staples to more detailed pieces, with the creator providing brief commentary on each.

Structure

1Introduction and goal setting (closet clean-out, focusing on tank tops)
2Trying on and evaluating each tank top
3Deciding to keep or donate each item
4Showcasing different styles and brands of tank tops
5Concluding the tank top segment and asking for next category

Product placement

Glossy's tank top (acts: worn by creator, is the subject of the video; removing it would change the video) Tank top from Zara (acts: worn by creator, is the subject of the video; removing it would change the video) White linen tank top (acts: worn by creator, is the subject of the video; removing it would change the video) Grey ruched tank top (acts: worn by creator, is the subject of the video; removing it would change the video) Cap sleeve t-shirt (acts: worn by creator, is the subject of the video; removing it would change the video) White eyelet top from Zara (acts: worn by creator, is the subject of the video; removing it would change the video) Denim vest (acts: worn by creator, is the subject of the video; removing it would change the video) Polka dot top (acts: worn by creator, is the subject of the video; removing it would change the video) Navy polka dot top (acts: worn by creator, is the subject of the video; removing it would change the video) White eyelet top (acts: worn by creator, is the subject of the video; removing it would change the video) Striped tube top (acts: worn by creator, is the subject of the video; removing it would change the video) Brown ruched tube top (acts: worn by creator, is the subject of the video; removing it would change the video) Brown halter top (acts: worn by creator, is the subject of the video; removing it would change the video) White halter top with beading (acts: worn by creator, is the subject of the video; removing it would change the video) Black tank top (acts: worn by creator, is the subject of the video; removing it would change the video) Coral tank top (acts: worn by creator, is the subject of the video; removing it would change the video) Olive green tank top (acts: worn by creator, is the subject of the video; removing it would change the video)

Original caption

Trying on everything in my wardrobe: tank tops ⭐️ #tanktop #closetcleanout #tryingoneverythinginmycloset #styletips

More from @erika.dwyer

More breakout videos from this creator.

Transcript

Trying on everything in my wardrobe: tank tops ⭐️ Today we are doing tank tops. Starting with this halter top from Glossy's. I love this top. Clearly I have it in two other colors and in the interest of efficiency I am keeping all three. This was my most recent tank top purchase. I love all of the beadwork on this. I think it's so cute especially for the beach. Keep. My favorite tank top in my wardrobe. The tank hair studio tank. I have it in white as well. I'm keeping both. Keep. I used to really like this top because I had matching pants but something about the idea of my belly button being shown. I'm just not a crazy fan of it. So I never reach for it. I do think it might be time for me to let this one go. Keep. I love this color. Keep. I'm keeping this white linen tank top. Keep. I'm in two minds with this tank top because I really love the color of it, but I don't like when it's like on my shoulders like this. I prefer when it's one shoulder but it's not actually supposed to be worn like that. I feel like it's not actually a one shoulder top. I don't know if this counts as a tank top or a t-shirt because of the cap sleeve, but I'm keeping this. Keep. I love the lace details on this top. It's from Zara. I think it's so gorgeous. Keep. This looks especially ridiculous because of the shorts that I have on right now, but I haven't reached for this in a while. However, I do feel like it sometimes makes a good addition to like a Halloween costume if I'm wanting to go for a western vibe. So keeping to lock October. This top has a matching skirt. I'm keeping this. Keep. This top isn't themed, but I love the lace detail on this top as well. I'm keeping this. Keep. This is actually my only tube top and I'm going to keep it. Keep. I really love this top because it feels like it has a built-in necklace. I never reach for it. So maybe this is my reminder. I'm keeping this. Keep. I love this halter top. Keep. There's honestly nothing wrong with this top, but it is a bit big around the top for me and I do have another white halter top. So I may let it go. Donate. This tank top. Keep. This coral tank top. I don't wear a color that I wear often, but keep. Finishing with one of my favorites. I'm absolutely keeping this. Keep. Those were all my tank tops. Which items should I go through next?