I had every intention of taking this home

@theashleynez

59.0K followers · usually 2.1K views a post

Views

409.1K

Likes

1.2K

Comments

23

Shares

72

SoundTikTok sound · original sound - theashleynez

View velocity

+193 views over 4.2d · ~45/day · 5 observations

Promoted product

Bojangles Cajun Bacon Ranch Biscuit

Why it worked

The video taps into the relatable experience of a small, indulgent moment of self-care amidst a busy schedule, using visually appealing food shots and a casual, conversational tone to promote a fast-food item.

Summary

The creator intended to take home a Bojangles breakfast biscuit but ended up eating it in the car. She describes the delicious combination of Cajun chicken, bacon, cheese, and ranch on a buttery biscuit, highlighting it as a perfect moment before returning to her busy day.

Structure

1Intention to take food home
2Impulse to eat in the car
3Description of the Bojangles biscuit
4Enjoying the moment
5Returning to responsibilities

Original caption

I really was supposed to take this home… 😂 But I pulled over, ate my food in peace and enjoyed every bite. The Cajun Bacon Ranch Biscuit from @Bojangles GOOD 😮‍💨…The little spice from the Cajun chicken with the bacon, ranch and cheese made it perfect! Apparently this was my one good thing for the day, and I’m perfectly fine with that. 😂 And yes, get the Bo-Rounds too. It’s Bo Time. 🧡 #BojanglesPartner #ItsBoTime

More from @theashleynez

Product placement

Bojangles: ACTS - it is a restaurant where the creator buys food. Removing it would change what happens in the video. Bo Time: APPEARS - it is a slogan/brand name associated with Bojangles. Removing it would not change what happens in the video.

On-screen text

I had every intention of taking this home but that did not happen and today all I needed was a really good breakfast biscuit I had stuff to do places to be but once I got this in my hand I knew I wasn't making it far so I pulled over Bojangles took the Cajun Filet that we already know added crispy bacon and melted cheese ranch and put it all on that buttery biscuit the Cajun chicken gives you just enough spice the ranch cools it down and then you get that melted cheese and that bacon baby and that's it this was my little moment before I went back to handling everything I had to handle now leave me alone with my biscuit because It's Bo Time

Transcript

I had every intention of taking this home but that did not happen and today all I needed was a really good breakfast biscuit I had stuff to do places to be but once I got this in my hand I knew I wasn't making it far so I pulled over Bojangles took the Cajun Filet that we already know added crispy bacon and melted cheese ranch and put it all on that buttery biscuit the Cajun chicken gives you just enough spice the ranch cools it down and then you get that melted cheese and that bacon baby and that's it this was my little moment before I went back to handling everything I had to handle now leave me alone with my biscuit because It's Bo Time