if we are shade twins...

@kaitlynnelston

50.1K followers · usually 16.4K views a post

Views

810.0K

Likes

60.7K

Comments

297

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1.5K

SoundTikTok sound · original sound - kaitlynnelston

View velocity

+198.1K views over 11.8d · ~16.7K/day · 11 observations

Promoted product

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Why it worked

The video provides a direct solution to a common beauty problem: finding the right foundation shade. By showcasing a variety of popular brands and their shades, and clearly labeling each one, the creator offers a valuable and easily digestible resource for viewers, encouraging engagement and shares.

Summary

The creator showcases various foundations and skin tints, swatching them on her arm to help viewers find their shade match. She presents products from brands like m.ph Beauty, Kylie Cosmetics, L'Oréal, Dior, Natasha Denona, Huda Beauty, Makeup Revolution, Haus Labs, e.l.f. Cosmetics, Hourglass, Makeupforever, NYX Cosmetics, Charlotte Tilbury, and Milk Makeup.

Structure

1Introduction and premise of shade matching
2Swatching and naming m.ph Beauty foundation
3Swatching and naming Kylie Cosmetics skin tint
4Swatching and naming L'Oréal foundation
5Swatching and naming Dior foundation stick
6Swatching and naming Natasha Denona foundation
7

Original caption

my summer shades for my twins who are light to medium with a neutral undertone 🤍 #shadetwins #shadematch #shadematching #bestfoundation #makeupfavorites @m.ph by Mary Phillips @Kylie Cosmetics @loréal paris usa @Diorbeauty @Natasha Denona @Huda Beauty @Makeup Revolution @Haus Labs @e.l.f. Cosmetics @Hourglass Cosmetics @makeupforever @NYX Professional Makeup @Charlotte Tilbury @milkmakeup

More from @kaitlynnelston

Product placement

m.ph Beauty - foundation, acts, removing it would change what happens in the video. kylie cosmetics - skin tint, acts, removing it would change what happens in the video. l'oréal - true match foundation, acts, removing it would change what happens in the video. dior beauty - foundation stick, acts, removing it would change what happens in the video. natasha denona - foundation, acts, removing it would change what happens in the video. huda beauty - foundation, acts, removing it would change what happens in the video. makeup revolution - glow tint, acts, removing it would change what happens in the video. l'oréal - tinted serum, acts, removing it would change what happens in the video. haus labs - foundation, acts, removing it would change what happens in the video. e.l.f. cosmetics - foundation, acts, removing it would change what happens in the video. hourglass - skin tint, acts, removing it would change what happens in the video. makeupforever - skin perfector, acts, removing it would change what happens in the video. nyx professional makeup - skin tint, acts, removing it would change what happens in the video. charlotte tilbury - glow tint, acts, removing it would change what happens in the video. milk makeup - skin tint, acts, removing it would change what happens in the video.

On-screen text

if we are shade twins... summer edition <3 m.ph Beauty - medium 150n kylie cosmetics - 5n l'oréal - n4 dior beauty - 3n natasha denona - n6 huda beauty - 300n latte makeup revolution - medium neutral l'oréal - 4-5 medium haus labs - 250 elf cosmetics - 31 neutral hourglass - 10 makeupforever - 7 nyx cosmetics - almond butter charlotte tilbury - 5 milk makeup - 7

Transcript

if we are shade twins summer edition <3 if we are light medium with a neutral undertone then you are m.ph Beauty - medium 150n in the m.ph beauty light skin foundation kylie cosmetics - 5n in the kylie cosmetics skin tint l'oréal - n4 in the l'oréal true match foundation dior beauty - 3n in the dior beauty foundation stick natasha denona - n6 in the natasha denona foundation huda beauty - 300n latte in the huda beauty foundation makeup revolution - medium neutral in the revolution glow tint l'oréal - 4-5 medium in the l'oréal tinted serum haus labs - 250 in the haus labs foundation e.l.f. cosmetics - 31 neutral in the elf foundation hourglass - 10 in the hourglass skin tint makeupforever - 7 in the makeupforever skin perfector nyx cosmetics - almond butter in the nyx cosmetics skin tint charlotte tilbury - 5 in the charlotte tilbury sheer glow tint milk makeup - 7 in the milk makeup skin tint